Today we are going to take a look at another video of Rory Sutherland, this time at TED Talks in the UK from this year.

Rory Sutherland: Sweat the small stuff

www.ted.com It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.TEDTalks is a…

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