Today we are going to take a look at another video of Rory Sutherland, this time at TED Talks in the UK from this year.
Rory Sutherland: Sweat the small stuff
www.ted.com It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.TEDTalks is a…
This will most likely interest you, too. Continue reading
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value — and his conclusion has interesting consequences for how we look at life.
Rory Sutherland is a vice president of Ogilvy One advertising company. He is a very popular speaker and is looked to by many for new ideas and explanations on people’s behavior to different forms of advertising. Continue reading
When I say postcard, maybe you think of the old fashioned, jagged edged dull pieces of card stock. Think again! Today’s postcards are vibrant, high-impact creations with clip art so real that it’ll jump off the page at you. And the best thing about them… Continue reading
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Continue reading